When a funky liquor brand from Bristol with spirits names like  Gin Genie  asked me to make a commercial for them,

I took inspiration from David Bowie’s personas. 

Much like Bowie who put on different faces throughout his career, we all have different characters within us waiting to be unleashed in the right moment.

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I created & directed a conceptual commercial where the protagonist bounces between the colourful worlds of the different bottles,

posing the question: 

Who do you want to be today?