Creative | Director
BBC One - Industry Season 2 Campaign
Creatives: Zeynep Oguz & Jake Markwell
Senior Creative: Hannah White
Script & Edit: Zeynep Oguz & Jake Markwell
Season 1 of Industry was about ‘Proving Your Worth’, so we built the campaign for Season 2 around ‘Raising Your Value’. This involved designing and sending out crypto coins for the series fictional bank – Pierpoint.
STUNT: PIER-COIN
Viewers who invested their time into watching series 2 were rewarded with a custom made ‘Piepoint’ crypto coin. We spent £0 making these and sending them out, but the limited edition nature of the coin defined it’s real value.
SOCIAL TRAILER
The series recreates the infamous 'Wolf of Wall Street' money song with its two female leads. We crafted our social edit around this and raised the tension utilising the beats made infamous by Matthew McConaughey .